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LIFESTYLE PHOTOGRAPHY
This project involved photographing around 100 products for the company catalogue. Each was shot was also to be used for website, marketing and sales purposes.
Each product has an image taken of them in order to sell the idea of the the product and appeal to the consumer in mind. The lifestyle shot has to mimic the style and the feel of the product.
Once the Marvel product range was completed (displayed on the left) each lifestyle shot was taken in order to appeal to the target market. This being mainly teenagers and young adults. I choose to make the images look instagramed. Scroll down and you will see the a few examples of the VW range. Taken with an outdoors theme.
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